Shenzhen Banana Design's Ingenious Children's Gift Box

Reviving Tradition: A Modern Take on the Chinese Lion Dance

In a blend of cultural heritage and contemporary design, Shenzhen Banana Design Co. Ltd introduces the 'Lion Dancing New Year' children's gift box, an innovative product that merges play with education, allowing children to immerse themselves in the Chinese New Year culture.

Shenzhen Banana Design Co. Ltd has ingeniously crafted a children's gift box that offers more than just festive treats. The 'Lion Dancing New Year' box is inspired by the traditional Chinese lion dance, reimagined to captivate the modern child's imagination. This unique product stands out for its dual functionality: while safeguarding the goodies inside, the box transforms into a playful lion dance mask, encouraging children to engage in the festive spirit actively.

The design strength lies in its interactive nature, which not only entertains but also educates. By incorporating elements of the lion dance in a playful manner, the gift box serves as an interactive game and a teaching aid. It is a testament to the design team's commitment to fostering creativity and cultural appreciation among the younger generation. The box includes a variety of items such as a Chinese dragon kaleidoscope, door gods stickers, and red envelope storage, all designed to enrich the learning experience.

Realized through advanced printing and profiled cutting technology, the gift box is a marvel of modern design techniques. Measuring 250mm by 250mm by 170mm, it is a compact trove of cultural treasures. The design team, led by Creative Directors Yang Qianfu and Lin Xupan, alongside Design Director Lin Songcai and Planning Director Xu Zhanli, has meticulously crafted each element to ensure a seamless blend of form, function, and fun.

Challenges such as modernizing traditional elements to appeal to today's children were met with creative solutions that also promoted sustainability. The packaging's playability has made it a hit among children and parents alike, with the latter sharing their experiences on social media, thus amplifying the product's reach and impact. This innovative approach aligns with the brand's philosophy of nurturing curiosity and inspiring boundless creativity.

Completed in Shenzhen in August 2021, the 'Lion Dancing New Year' gift box is a result of extensive research into engaging users with Chinese New Year culture. The design's success is evident in its recognition as a Bronze winner in the A' Packaging Design Award in 2024, a testament to its excellence in combining art, science, design, and technology to enhance quality of life and contribute positively to society.

With its commitment to innovation and cultural education, Shenzhen Banana Design Co. Ltd's 'Lion Dancing New Year' children's gift box is not just a product but an experience that preserves and passes on the richness of Chinese New Year traditions to the next generation.


Project Details and Credits

Project Designers: Shenzhen Banana Design Co. LTD
Image Credits: Image :Banana Design
Project Team Members: Creative Director:Yang Qianfu Creative Director:Lin Xupan Design Director:Lin Songcai Planning Director: Xu Zhanli
Project Name: Lion Dancing New Year
Project Client: Shenzhen Banana Design Co. LTD


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